Why the Jota transfer is a fantastic piece of business, and one Celtic must continue to use…
The final fee the club will receive for Jota is believed to be worth up to €30 million, around £25 million and rivals or maybe overtakes our previous transfer record fee received for Kieran Tierney when possible add-ons are taken into consideration.
That will also be a record transfer fee outgoing for a player in the Scottish league. It’s a fantastic piece of business once more by the club, we paid around £6.5 million for Jota and got a good turn out of him before making a healthy profit, albeit a chunk will go to Benfica due to their sell on percentage, but on the whole it’s a brilliant business deal for Celtic and whether we like it or not, it’s a necessary evil in terms of the business model the club needs to adopt if it is to thrive.
It’s a successful example of the model the club have been adopting for years in operation and one that will continue to be used, it’s the way forward for a club of our stature and the financial landscape we operate in the global game. There is no shame in admitting so, if it works why not? We get a player for a reasonable price and he showcases his talents while helping us to success before moving on for a more lucrative deal elsewhere. Everyone’s a winner. The trick is to continually re-invest the money to make Celtic stronger and stronger and allow us to get to a level where we can compete in the Champions League.
Clubs such as Ajax, Porto, Dortmund and RB Salzburg have been operating in a similar manner for many years. It’s a successful model and one that Celtic will hopefully continue to develop in the future.
JustAnOrdinaryBhoy – follow on Twitter @ordinarybhoy
