Jota transfer is a perfect example of Celtic’s business model in operation

Why the Jota transfer is a fantastic piece of business, and one Celtic must continue to use…

Celtic v Hibernian –  Jota scores during the cinch Premiership match at Celtic Park, on Saturday March 18, 2023. Photo Steve Welsh

The final fee the club will receive for Jota is believed to be worth up to €30 million, around £25 million and rivals or maybe overtakes our previous transfer record fee received for Kieran Tierney when possible add-ons are taken into consideration.

That will also be a record transfer fee outgoing for a player in the Scottish league. It’s a fantastic piece of business once more by the club, we paid around £6.5 million for Jota and got a good turn out of him before making a healthy profit, albeit a chunk will go to Benfica due to their sell on percentage, but on the whole it’s a brilliant business deal for Celtic and whether we like it or not, it’s a necessary evil in terms of the business model the club needs to adopt if it is to thrive.

Jota of Celtic FC controls the ball during the UEFA Champions League group F match between Shakhtar Donetsk and Celtic FC at The Marshall Jozef Pilsudski’s Municipal Stadium of Legia Warsaw on September 14, 2022 in Warsaw, Poland. (Photo by Adam Nurkiewicz/Getty Images)

It’s a successful example of the model the club have been adopting for years in operation and one that will continue to be used, it’s the way forward for a club of our stature and the financial landscape we operate in the global game. There is no shame in admitting so, if it works why not? We get a player for a reasonable price and he showcases his talents while helping us to success before moving on for a more lucrative deal elsewhere. Everyone’s a winner. The trick is to continually re-invest the money to make Celtic stronger and stronger and allow us to get to a level where we can compete in the Champions League.

7th November 2021; Dens Park, Dundee, Scotland: Scottish Premiership football, Dundee FC versus Celtic; Joao Pedro Neves Filipe Jota of Celtic makes it 3-1 

Clubs such as Ajax, Porto, Dortmund and RB Salzburg have been operating in a similar manner for many years. It’s a successful model and one that Celtic will hopefully continue to develop in the future.

JustAnOrdinaryBhoy – follow on Twitter @ordinarybhoy

About Author

An ordinary everyday Celtic supporters hailing and still residing in Govan in the shadows of the enemy. I’m a season ticket holder. I Witnessed my first Celtic game in 1988 and have attended when I can ever since. Growing up in the 90s I witnessed Celtic at their lowest, and now appreciate the historic success we enjoy today. I enjoy writing about this wonderful football club and hopefully will continue to do so. I’ve always been a keen writer and initially started this a hobby. My ambition is to one day become as good an author as my fellow Celtic Star colleagues.

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