Celtic and Adidas, a bit underwhelming? matters not a jot. Income is the main priority. There was understandable excitement when Adidas signed a deal to manufacture the Celtic kits back in 2020. It is also believed to the biggest kit deal in Scottish football history.
Personally Adidas is my choice of sportswear and the news that they were teaming up with Celtic was music to my ears, as it was for a lot of supporters.
I think it’s fair to say the strips that have been produced since are a bit underwhelming, especially the home ones, apart from the first one under the new deal which was quite decent. A number of away strips have also been quite impressive, but overall I’d say under Adidas it’s been an average 6/10.
The same can’t be said of their training gear though, as that has been second to none. Absolute class in my opinion. More of the same will do me.
Adidas is a big name and a class act in sports wear and they still have two years of producing Celtic kits, and despite a few underwhelming ones it’s been ok on a whole. But at the end of the day both Adidas and Celtic won’t care a jot about supporter criticism as both have been coining it in through high sales and that’s all that matters.
Just an Ordinary Bhoy
