Celtic and Adidas look set to continue their successful partnership by extending the German manufacturer’s contract to kit out the Scottish Champions. Adidas have provided the Hoops since 2020 and their efforts have been well received by the Celtic support.
FootyHeadlines are reporting that Celtic will be added to Adidas’ list of ‘Elite’ clubs next season, meaning that the cash involved could exceed the record breaking agreement back in 2020.
Adidas operate an ‘Elite’ level of clubs that they supply, often bringing out spezial ranges, historic collaborations and anniversary kits. There is evidence of the club testing the market with release along these lines and the market research appears to be that there is an appetite for it with Celtic.
Adidas and Celtic have successfully boasted record sales as the Celtic support have supported the team in the superstore as well as in the stands. Now, the agreement will see Celtic take their place at the top table of European football alongside giants like Manchester United, Real Madrid and Liverpool.
Given the disparity between the top teams and Celtic on the pitch, it is hoped that improving in this area can help bridge that gap somewhat. The Celtic support deserve incredible praise for their support towards the club in the superstore and online, which has influenced Adidas into making this move.