Celtic’s kit launch this morning was bound to result in plenty of ‘incoming’ feedback from the support who are aghast at the absolute mess of a situation that the club finds itself in as we are now just a few weeks away from pre-season training and just over a month away from the vital Champions League qualifiers.

To re-cap we have no manager, and the guy we are now chasing doesn’t have the necessary UEFA licences to manager the club (an exception appeal has been launched apparently that could take several weeks, thus John Kennedy and Gavin Strachan will be in charge in the meantime), we have no confirmed captain, we have most of our best players wanting the transfer they wanted last summer and we have a support at it’s lowest ebb in a generation.

So what could possibly go wrong with a very nice looking kit launch?

READ THIS…“This is real football for real fans. Wherever we go we wear our colours. The future is our focus”

“Getting close to needing an intervention board have completely lost the plot that will not be getting purchased”…”Good we’ve still got a player left to model it though, eh?”…”No manager, No Director of football,
No captain…Here pre order our new strip,”…”If future is your focus how come we don’t have a manager, DoF, head of recruitment or captain? Nice kit but won’t be giving yous a penny until we see some progress.”

“Manager? Strategy? Re-build? – why are you appearing to still be asleep at the wheel? We warned you not to fall asleep 2 years ago! But Peter and the board knew better eh?”….”How do I pre order a management team and 11 first team players so we may actually be able to compete for silverware this season?”…”A kit before a manager?”

“We all know these things need to come out but come on man, the timing as with so much other stuff is howlin'”…”Get a manager and backroom staff in place!”…”Usually the person modelling new kit disappears soon afterwards… surely not Jamesie?”…”Drop the hashtags you absolute riddy”…”Future is our focus? Laughable”

“It’s bowfin – looks like a training top with a concept crest dreamed up by a marketing executive who calls fitbaw soccer”…”Announce Steve Clarke” (Wit???)….”Won’t be buying anything to do with the club until there’s communication with fans about manager, players, season tickets, and adidas crap iron-on badges that come off after a few washes… No thanks”…“The future is our focus” 100 days without a Manager”.

“Any chance of a manager being in place and at least half a team before pre season starts”…”Celtic: #FutureisourFocus. Also Celtic: Appoints Manager without the relevant professional qualifications to actually take the job”…”Future the focus. Went to buy it but turns out my bank card doesn’t have the requirements to work in Europe. Appealed that decision. Might have it in time for next season starting. Might not. Might just have to wear something I’ve had kicking about for years”…”How about pre-ordering a manager? A new strip is least of our worries…… Nae manager, half a team if we are lucky and time running out before season starts.”

“The Club continue to misread the mood among fans. Rather than take us for granted, how about giving us a reason, something tangible, to reignite our enthusiasm?”…”I know there is a lot going on at the moment but all things considered, that’s a pretty damn nice looking kit”…”I was going to get a player’s name on the back. Have we got any players?”..Read the room Celtic, read the room”..”That’s great. Can I get one with Howe printed on the back? Naw, haud on, Postecoglou. Wait, wait, Harkin… naw, naw, just to be on the safe side, John Kennedy. Cheers.”

“Do you often get the managers name on your top?”…”Looks great. Y’know what would look better? A new manager.”…”Embarrassing hashtags. Embarrassing. Drop it”…”Even though shambles at the min, still pre ordered”…”I’m sure everyone moaning about this would’ve moaned even more if they’d waited to announce it until after the £50 season ticket vouchers expired. If you like the top, use your voucher. If you don’t, don’t. This moaning about every single thing is exhausting. Pick your battles.”

“100 days without a manager Celtic. This isn’t the time to say #FutureIsOurFocus cause it clearly isn’t.”…and on and on it goes. Surely Celtic must, as someone said, ‘read the room’? Time is really running out. What a mess we’re in…