Significant Samba success adds to astonishing, record breaking £112m Celtic projection

Celtic Football Club are on course to report an annual turnover of £112 million, which would be a record posted by a Scottish club in the history of our game. This was forecasted after a confidential report was commissioned by the club’s stockbrokers, Canaccord Genuity Ltd, which is focussed primarily a global investment bank.

This report has been sent to clients privately and the findings in it are said to have encouraged the shareholders to buy shares in the Scottish Premiership Champions, as they are a section of the market that has been undervalued on the stock exchange. It’s nothing new of course, as Celtic always struggles for appreciation due to the league that they play in. Only success on the European stage enhances the reputation worldwide and that has been scarce these past few years.

Celtic v Hibernian – cinch Premiership – Celtic Park Celtic manager Ange Postecoglou waves to fans as he arrives at Celtic Park before the match at Celtic Park on: Saturday March 18, 2023. Photo Steve Welsh

However, with Ange Postecoglou taking over the Parkhead hot seat since arriving from the J-League with Yokohama F. Marinos, he has almost single-handedly changed the fortunes of the Glasgow side. His shrewd and agile performance in the transfer market, combined with success on the football pitch in the form of another League trophy and League Cup, has seen the Celts qualify for the UEFA Champions League group stage again – which brings with it tremendous wealth along with kudos.

David Low, who aided modern Celtic’s saviour, Fergus McCann, when he saved the club from entering receivership back in the early nineties, has revealed that the projected figures and forecasts for the club are the best they have ever been and that should this continue, the Hoops will be unstoppable domestically.

“First of all, the numbers posted by Celtic in their interim accounts were fantastic, he said, as reported by Daily Record. “Then the projections made by Cannacord for the remainder of the financial year are equally impressive.

“The turnover of £112m would be a new record, a total which has obviously been boosted by Champions League participation. Should they hold on to their nine-point lead in the Premiership, that looks like being matched or more likely bettered next season because winning the title will see them automatically qualify again and there is an extra group match in the new-look competition.

He added: “The outlook for Celtic is compelling and gives the club the opportunity to put that money to good use in Europe. Canaccord are clearly impressed by the potential to grow that income, otherwise they wouldn’t have recommended their clients should buy shares, which they evidently believe are undervalued at today’s price. As to how that impacts the Scottish game, it means that Celtic are currently further ahead of Rangers financially than David Murray’s Rangers were ahead of the old board when Celtic almost went bust in 1994.”

(Photo by Jeff J Mitchell/Getty Images)

In a financial year when our rivals made it to a European Final and sold the rump of their best players, including a nearly £20 million sale of Calvin Bassey to Dutch outfit Ajax, they are still nowhere near the Parkhead club and are lagging behind on the commercial front. After just releasing another Arc de Triomphe through our Celtic clothing range in the form of Addidas Sambas that are themed with the club throughout, it’s obvious that our operations are on a different level to the other mob across the city.

As Low alluded to, with another League trophy on the horizon and with that, automatic qualification for the UEFA Champions League group stage riches, we look to be in an unassailable position heading into the future. Our squad value is also soaring with each passing game and at any time we could pull the trigger on a massive sale. As has been proven though, with these sales we can reinvest the money and not break the bank, as Ange Postecoglou has totally overhauled that side of the footballing operations over the course of the past two years.

Photo Kenny Ramsay

From going from a position of being managerless and rudderless just a couple of seasons ago, we look like a footballing juggernaut in Scottish football that is going to take some stopping. Whilst our main rival releases confetti shares on the weekly, the same report commissioned by Cannacord Genuity has revealed that the potential for the share price could rise to 1.73. All this in a time when the Ibrox club’s shares are sitting at a measley 25p each. It’s a sober awakening for those that have been duped yet again, by men that know how to prey on their ignorance and gullible bigotry.

The future’s bright, it’s green and white!

And these financial projections will not have taken into account the recent Irish themes fourth strip which has been a huge seller and the Adidas Celtic Samba training shoes with around 50,000 pairs selling in just a few hours on Friday morning adding another few million to the Celtic coffers.

Paul Gillespie

About Author

I'm a Garngad Bhoy through and through. My first ever Celtic game was a friendly against Italian side Parma at Celtic Park, in 2002. Currently a student of English Literature and Education at the University of Strathclyde for my sins. Favourite game would be a toss up between beating Manchester United with that Naka freekick, or the game against the Oldco when Hesselink scored in the dying seconds. I'm still convinced Cal Mac is wasted playing that far back.

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