Celtic announced yesterday a new three-year contract extension with shirt partner Dafabet…
Following the conclusion of the Magners deal in season 2015/2016, Dafabet became Celtic’s prime shirt sponsor in Brendan Rodgers’ first campaign as Hoops manager back in 2016/2017.
Subsequently, the commercial collaboration between Celtic and Dafabet which is expected to last until season 2027/2028 will be the longest short partnership in the club’s entire history – making it a landmark deal.
Despite being on the front of all home, away and third strips in the last nine seasons, the betting firm joined as a club partner in 2015 which will extend Celtic’s link with Dafabet to 13 years by the time the new contract ends.
Speaking to the official Celtic FC website yesterday afternoon, CEO Michael Nicholson said, “Dafabet has been a hugely important partner of the club for so many years and we are delighted to agree this new extension.”
“It is a partner which has also demonstrated a real and meaningful commitment to our charitable and community dimension, something we are extremely appreciative of.”
Nicholson added: “It is through the club’s strong fundamentals that we continue to be able to attract and deliver such quality partnerships and through agreements such as the one we announce today we are able to look ahead with confidence. We thank Dafabet for their continued commitment to Celtic.”
Dafabet posted this message on their social media channels: “We are proud to announce a three-year contract extension with Celtic FC. This deal will make Dafabet the longest shirt partnership in the Club’s history! We wish the Club the best of luck and continued success both on and off the park.”
Conor Spence
🤝We are proud to announce a three-year contract extension with @CelticFC .
This deal will make #Dafabet the longest shirt partnership in the Club’s history!
We wish the Club the best of luck and continued success both on and off the park.🍀#CelticFC | #COYBIG pic.twitter.com/1snPDxK9Ws
— Dafabet (@Dafabet) December 13, 2024
Celtic in the Thirties
By popular demand, both volumes of Celtic in the Thirties are now available on Amazon Kindle, with the links to order below. Signed copies of both volumes are available on hardback from Celtic Star Books and if you would like author Matt Corr to add a special Christmas dedication to your copies please let us know. Postage deadline for Christmas is next Wednesday. Order hardback copies HERE or for Amazon Kindle click on the links below…
