Kit sales data show Celtic’s a huge attraction and biggest club in Scotland

Kit sales data show Celtic’s a huge attraction, proving once again that we are the biggest club in the country and one of the biggest in Britain…

Callum McGregor at the final whistle during the Scottish Premiership match between Celtic and Aberdeen at Celtic Park, on 25th February 2025. Picture by Mark Runnacles

Recent UEFA findings have revealed that Celtic are in the top 20 across Europe when it comes to kit and merchandising sales. Another report Showed how impressive our overall revenue profits were, and one main attribute to that is our success in the retail market.

Celtic made a remarkable €35 million

According to the report Celtic made a remarkable €35 million (£29.3 million) in the merchandising department in 2024.

Adam idah scores — Adam Idah scores Celtic’s second goal past Emiliano Martinez of Aston Villa during the UEFA Champions League match between Aston Villa and Celtic at Villa Park on January 29, 2025. (Photo by Dan Mullan/Getty Images)

Only the likes of Real Madrid, Barcelona, and Bayern Munich are understandably ahead of the Hoops in that department. Indeed Celtic are the highest ranked club outside the so called (big five) of the football leagues.

Celtic out-perform most of the sides in the Premier League

English sides Liverpool Man United, Arsenal Spurs, and Chelsea are ahead of Celtic, with Man City and Fulham the only other UK sides in the top twenty meaning Celtic outperform most of the sides in the more attractive looking EPL in the kit and merchandising sales.

Daizen Maeda scores. Photo: Vagelis Georgariou (The Celtic Star)

The biggest club in Scotland

That is extremely impressive, and shows how lucrative our deal with adidas has been. A growth of €14 million (£11.7 million) since 2019 shows that in great detail.

Karim Benzema of Real Madrid reacts after picking up an injury during the UEFA Champions League group F match between Celtic FC and Real Madrid at Celtic Park on September 06, 2022 . (Photo by Ian MacNicol/Getty Images)

We may not be in the same league as the likes of Real Madrid who come out on top with sale figures of €196 million (£164 million) but we are performing well and showing that we are still a big attraction outwith these shores. Proving once more that we are the biggest club in Scotland.

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