One Decade In The Making: Celtic Officially Welcome Adidas

Since Celtic announced their five year partnership with Adidas, fans have been eagerly anticipating the new kits and training gear. Much of that has been revealed this week, with pre-orders becoming available on Friday 3 July.

Celtic officially welcomed Adidas as the club’s kit supplier today, with the following statement on Celticfc.net

Celtic Football Club is delighted to welcome adidas as its new official kit supplier, marking the beginning of a new five-year deal, believed to be the biggest kit sponsorship ever to be announced across Scottish sport.

We are delighted to be partnering with the global leader in football. adidas is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA EURO 2020™ and the UEFA Champions League.

The sports brand already partners with some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich and Juventus.

adidas and Celtic are here to change the game together, as a partnership we have the same vision. We are here to create.

As a club we are about to embark on one of the most monumental seasons in our history. This campaign has been nine years in the making, and now together… we go for ten.

Celtic fans are known the world over for their passionate support, and adidas want to be part that. To be associated with one of the most famous football clubs in the world, to join us on our relentless pursuit of success and to connect with the unwavering commitment of our supporters.

In turn, everyone at Celtic is thrilled yet again to be connected to such a prestigious brand, in partnership with one of the dominant names in sportswear manufacturing, an organisation synonymous with quality and excellence.

We are enjoying a period of unprecedented success and as Scotland’s 9 in a row Champions, we look ahead with confidence, with the aim always, on and off the pitch to give our supporters a Club you can be proud of.

This is no ordinary partnership. Today we mark the next exciting chapter in the great Celtic story.

Welcome to the adidas x Celtic era.

Not for second best

One decade in the making.

Here We Go!


About Author

Hailing from an Irish background, I grew up in Bournemouth with the good fortune to begin watching Celtic as a young child during the Martin O'Neill era. Still living on the south coast, I have a season ticket at Paradise and also travel to European away matches when possible. At the age of 19, I published my first Celtic book (Our Stories & Our Songs: The Celtic Support). Then, last year, I published my second book (Take Me To Your Paradise: A History Of Celtic-Related Incidents & Events), which is sold in Waterstones and official Celtic FC stores.

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