CELTIC released the club’s stunning new home kit ahead of the potentially history making season. The new kit was the club’s first with Adidas and has been well received by supporters, prompting the club site to crash. However, footage has been released of the work that went on behind the scenes ahead of the kit launch.
The release of the new kit was given the added difficulty of being weeks after Scotland emerged from lockdown, which made the photoshoot even tougher for the club to put together. The kit is the first of three efforts released by Adidas, which will all be major hits with the Celtic support ahead of what promises to be an unforgettable season.