3.2. More content relating to Scottish football
This is something that BT Sport did really well (e.g. Scottish Football Extra) when they co-held the rights and something that Sky Sports should look to improve upon.
It is important that Scottish football is given sufficient time, promotion and analysis on non-match days so that it is treated as being important.
Photo Stephen Dobson PSI
3.3. More camera angles
This is something that is lacking for televised Scottish games. A limited use of camera angles can make it difficult to assess things like marginal offside decisions. Perhaps this will improve when VAR comes into effect later in the season, but in terms of production and analysis it is an area that needs to be developed.
Focus on appealing to a wider audience
Before it can achieve its three objectives (increased finances, more televised games and improved presentation/coverage), the SPFL should ensure the product they are selling (especially to a wider audience) is all that it can be. Here are some suggestions:
Prohibit Plastic Pitches
Over the past few years, Livingston, Kilmarnock and Hamilton (when they were in the top flight) have all had plastic home pitches.
Scotland is a relatively small country, therefore should take every possible step to maximising its on field product in order to appeal to non-Scottish viewers. Unfortunately, plastic pitches impede match quality. Whilst supporters of clubs playing will tune in regardless, they do not promote the game well to neutrals.
Clubs should be prohibited from using them in the top flight from 2025/26 onwards (allowing sufficient time to revert back to grass pitches).
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I couldn’t agree more with each of the points highlighted in the article. Especially the point about away fan allocation. We constantly hear from clubs outwith Celtic and Rangers that they don’t have the budgets to compete with the big two yet they’d rather see thousands of empty seats at their grounds than receive the additional income from filling those vacant seats with away supporters whichever teams they are playing. They cannot argue on one hand that they strive for greater revenue yet turn away the opportunity to acquire that revenue, albeit from away support. Cutting off noses to spite one’s face comes to mind. Futhermore, clubs in the SPFL often vote to protect their own interests by voting against expansion of the league to protect the income they receive by playing against the big two at least three times per season yet limit the away support when their grounds are half empty. Where is the logic in that? We need a complete overhaul of the league structure by expanding it to eighteen clubs with proper relegation and promotion, playoffs if practicable, and do away with this ludicrous split. I’m not suggesting that Celtic and Rangers won’t continue to dominate but there is a serious lack of ambition from the smaller clubs. They are happy in their self-interest to hunger after crumbs rather than develop Scottish football as a whole and grow the product to make it a more attractive spectacle. Scottish football is being governed by a bunch of inept, insular, antediluvian carrion crows.
Well said I completely agree.
Most if not all of these clubs struggle to get the basics right, on and off the field!
A lot of the time, watching a Scottish league game is similar to watching a kick about in a local park; players lack basic technique, teams lack structural discipline and tactics are basic!
These are all things that could easily be taught and coached into players and teams, but nobody bothers, and it shows more when our 3rd place finishers and below enter European competition for their annual pumping, often against teams working with similar budgets but who do get those basic fundamentals of the game right!
We have 3 choices as far as our leagues concerned, that i can see:
1. Do nothing, stay as is, 12 team set up with nobody outwith Glasgow learning or progressing.
2. Form a 14 team top flight, Championship and 3rd tier, with a split after 26 games in each, promotion/ relegation etc, and hope its better than present over time!
3. Form a closed Premier League consisting solely of Full-time professional clubs(i think we have around 21 – 22?), with no relegation, and hope teams can use this to their advantage by using the breathing space with fear of relegation removed to work on technique, tactics etc, perhaps even fielding more youth.
… wouldn’t do our league any harm if a company like Red Bull decided to invest in a team outwith Glasgow too, create a third force in the league…
A single Celtic v *rangers game can attract approximately about 1.5 million legitimate viewers worldwide, and a lot more if you count, ahem, streams of the game!
Could Celtic & *rangers get together and sell their own 4 game tv package for their league encounters against each other, sell them to armchair fans for £40 for all 4 say, and split the profit?
… it’d bring in both clubs a lot more per season than they can ever hope to make off Sky or whoever!
Let the SPFL weakly negotiate terms for games outwith the Glasgow Derby.
It also looks as if the number of clubs in the leagues mentioned in this article has a direct effect on how much the offer from tv companies amounts to, with those from an 18 team league making more than those from a 16 team league, and so on down to 12 team leagues…this could be yet another reason why it’d be more beneficial to restructure our league, though anything more than 14 teams in it wouldn’t be able to cater for 4 Glasgow Derby’s/season, but in the long term this may actually be beneficial to the league as a whole as it’d half the number of fixtures potential opposition title challengers would face against the Glasgow clubs!
Good article though and a lot of good points made.