Celtic’s First Ever Profit Making Transfer Window – A New High for the Financial Tims

LAST Saturday I was at my boy’s rugby match, a game that I was able to attend thanks to Peter Lawwell, so credit where it is due. Peter arranged for Celtic to move the game against Hamilton to the Sunday, rather than Saturday, so I was able to attend both games.

He did that by failing to bring in the players that the manager wanted – a right back and a midfielder or the players the supporters wanted – two central defenders. This allowed a poor AEK Athens to score 3 goals from 4 attempts at goal in the Champions League Third Round of Qualifying games so it was them and not Celtic playing Vidi over the last few Wednesday nights.

We were of course playing in the rather more humble Europa League Play-off against the little Lithuanian side FK Suduva, and even they were able to show that we needed a dominant centre half or two in the Celtic side. Those games were on the Thursdays and that’s why I was able to go along to the rugby match last Saturday.

I was talking to one of the other dads. He works for one of the big Insurance companies and although he is English, Celtic is his team. He used to go to games regularly but is now more an armchair supporter due to kids etc.

Anyway he was talking about two things, neither Celtic related, but worth mentioning here.

Firstly he was chatting about graduate trainee courses and from his experience the big companies look at this in one of two ways. Some invest in these schemes, recruit the brightest and the best and spend a considerable amount of time and resource training their graduates up over two year programmes.

The example he gave was the global bank HSBC – the graduates would work in London, Frankfurt, Hong Kong, New York then at the end of the programme they would be offered a job as manager of the branch in somewhere like Bradford (apologies to anyone reading in Bradford!)

Hardly appealing after the jet setting. Other companies know this, so their strategy is different. They spend nothing on these Graduate trainee programmes but instead pounce on the ones who have been ‘trained up’ elsewhere and they therefore have the resources available to offer better wages etc.

I thought about this conversation yesterday as Aston Villa targeted the centre halves from Le Havre and Aberdeen that Celtic had been interested in and this coming after their John McGinn steal.

Suppose it’s nothing personal, just business.

The other thing my mate at the rugby was talking about was his own company. He says that his CEO’s biggest bugbear is the cost of Actuaries.

Actuaries are highly regarded professionals; actuaries are problem solvers and strategic thinkers with a deep understanding of financial systems – pretty crucial to an Insurance business you would think.

But his CEO knows he employs about 80 of these Actuaries and their starting salary is around £90k pa. He reckons that within a few years he’ll have developed a computer software programme that will do a better job than these expensive professionals and he will no longer have any need for them.

The financial savings to his insurance company will be enormous, do the sums.

Anyway that made me think of our CEO, Peter Lawwell and his Financial Tims. How wonderful it would be for them if they could strip Celtic of our own footballing
Actuaries – the players – and just concentrate on making money, PLC style…There’s a guy in the classic novel Catch 22 who bombs the American runway for the Germans because he was able to undercut the Luftwaffe to get the job. Again it was nothing personal, just business.

Here’s an article from Brian Fegan, a Celtic supporter not a Financial Tim, on the transfer window and thanks to Jerry Woods for sending over the share price graph that will delight the FT Bhoys this morning when they see it…

The First Ever Profit Making Transfer Window – A New Low

Based on the various reports of the transfer fee agreed between Lyon and Celtic for Moussa Dembele, it would appear that Celtic are the ONLY British club in the recent history of the transfer window to announce a PROFIT of almost £20 million and a lessening of their overall wage bill.

Over the summer, having cancelled the contract of low wage earner Nadir Ciftci and seeing medium wage earners  Erik Sviatchenko leaving to return to Scandinavia and Stuart Armstrong to Southampton to further reduce the wage bill, the apparent sale of high earner Dembele represents a healthy but incredibly demoralising saving in the current overall wage bill.

Even taking onto account the new increased contracts offered to players like Kristoffer Ajer and Tom Rogic, the overall trend is of a lessening of wages, squad depth and overall quality.

Only one Celtic player was bought and brought in this transfer window, a talented player that we already had the previous season on loan. On top of this, our “best” defender celebrated his winning goal last weekend with all the enthusiasm of a corpse after a bitter, all too familiar power struggle with the powers that be.

With a not quite resurgent but on the rise Rangers next, we seem to have gifted our rivals a huge psychological advantage that may turn out to be significant until at least the next transfer window opens in January.

Seven players brought in, three of who were already there or had previously been a Celt (in the case of Izaguirre) and the Compper-like disappearance of bright young thing Lewis Morgan represents a disastrous window that has left a club that has won every domestic trophy over the last two years in the doldrums.

In the (grudgingly) effective way our noisy neighbours seemed to have rebuilt a whole team, it is unfair to suggest that our board have gone a long way this window towards dismantling one?

Brian Fegan

Did you watch the TIGHT GIT video last night, with added Celtic Transfer window lyrics provided? If not, please do – see HERE.

Have your say now our on the new Celtic fans forum The Celtic Noise…welcoming all Celtic supporters now!

About Author

The Celtic Star founder and editor, who has edited numerous Celtic books over the past decade or so including several from Lisbon Lions, Willie Wallace, Tommy Gemmell and Jim Craig. Earliest Celtic memories include a win over East Fife at Celtic Park and the 4-1 League Cup loss to Partick Thistle as a 6 year old. Best game? Easy 4-2, 1979 when Ten Men Won the League. Email editor@thecelticstar.co.uk

4 Comments

  1. If someone told me this summer we’d have:

    – retained all of our defence and added a £13m CB
    – we’d sell a good midfielder who never really performed last season for £7m and replace him with a powerhouse MF who was probably one of the best MFs in Scotland last year
    – spent £9m on a striker from PSG
    – Added the best young winger in Scotland
    — sold a huffy young striker who we signed for 400K, never played well last season and was injured half the time, for £20m

    …I’d have been more than happy. Dembele being sold for £20m is a wonderful move for the club and, instead of congratulating the club for probably our BEST transfer dealing in it’s entire history, it is used as a stick to beat the club with. How utterly predictable.

  2. Bertie,
    The manager himself stated that he wanted a new wing back, two defenders and a replacement for outgoing players. Why are you “more than happy” when our own manager didn’t get what he wanted.
    Mulumbu is not considered to be any near like the player Armstrong is. Mulumbu is a defensive midfielder, and so is not a replacement
    We actually added the “best young winger in Scotland” in the last transfer window not this one
    Agreed with the money got for Dembele, the timing was the issue not the selling.
    The issue with the new 13 million pound defender is that he isn’t our player, and we didn’t buy him. With the number of loans and frees increasing, I believe most fans or our manager don’t see it as the “BEST transfer dealings in our entire history”
    Seven players brought in, either young players or older players, none at the peak of their powers, considered by most experts to be mid twenties to late twenties
    “How utterly UNpredictable” comments

  3. Agree to disagree William. I doubt very much BR listed exactly what positions and quantities he wanted at any time as it would then be a checklist of “pass” or “fail” which would never be ideal. Agree re Mulumbu but he is still a good signing and adds the power we lose via Armstrong and can maybe allow Ntcham to be more creative so I’m happy.

    I’m aware about Morgan but fact is he could only play for us this season so you are splitting hairs.

    We added to our defence with a £13m player which gives us a year to solve the Boyata conundrum, so again, I’m ok with that.

    Best transfer DEALING, not dealings – Dembele is our best ever transfer dealing. That’s factual (in terms of net profit anyways.)

    I get your point re no signings at peak powers but it’s a bit of a red herring IMO. Celtic will sign young players with potential or more established players in their thirties. We can’t afford great/established players at the peak of their career and/or/they wont come to Celtic due to wages. But I do get you point an wish it was different.

    My apologies are the unpredictable comment – we all want what’s best even if we disagree 🙂

  4. Absolutely Bertie, just a pleasant discussion between two fans wanting the same thing
    BR did say in a Radio Scotland interview the week before the transfer window ended that he wanted four players in the remaining window with the replacement of attacking departing midfielders (he mentioned Roberts and Armstrong) and defence a priority. He got two players and lost one, a net three short of his expectations, none of who was an attacking midfielder or a bought defender. I’m sure you’ll admit he cant be happy with that. With their inability to spend in the right areas, I’m not confident that now they have a year to replace TWO key defenders as our new buy will return to Leicester and Boyata looks likely to leave. It seems like short term thinking to me
    I know that Celtics policy is to bring in young ones and sell them on, but I’m still concerned that just about ALL the squad now is either young or in their thirties and all their acquisitions are the same. In my opinion that can be good.
    Dembele was our best ever profit which you said, but do you have no doubts about the timing of the sale and the fact that we have only two strikers in our squad that have both recently come back from injury (I know the same could be said for Dembele, but three is still better than two!)
    Anyway, all the best for the year ahead and I hope your positivity proves to be well founded.