Report: Celtic to be awarded ‘Elite’ status by Adidas

Celtic set to be awarded ‘elite’ status by Adidas after agreeing a new deal…

The Scottish Champions signed a record-breaking deal to make the German manufacturers their kit providers in 2020, which has reaped rewards for both parties to the contract.

Adidas - Ten elite teams
Adidas – Ten elite teams. Image Footyheadlines. com

Now, Footy Headlines are reporting that Celtic are to be included alongside Real Madrid, Bayern Munich, Manchester United and Liverpool as an elite team.

Celtic one of five new ‘elite teams’

Celtic will be included as part of the five new elite teams working with Adidas. The current five elite teams are Real Madrid, Manchester United, Arsenal, Bayern Munich, and Juventus. Adidas will replace Nike as Liverpool’s kit supplier starting from the 2025-26 season, officially making Liverpool a direct Adidas elite team from that point onward. Additionally, four new elite teams will join the ranks in the 2025-26 season: Newcastle United, Aston Villa, Celtic, and AS Roma.

Cameron Carter-Vickers
Cameron Carter-Vickers of Celtic during the UEFA Champions League 2024/25 League Phase MD7 match between Celtic FC and BSC Young Boys at Celtic Park on January 22, 2025 Photo JustPictures.ch/ Richard Callis IMAGO

Expect a bumble bee away kit next season

The new deal will be announced in due course but it is expected that Celtic will unveil a bumble bee away kit for next season, wearing the colours for the first time since 2018/19.

Meanwhile, Celtic have had a weekend off after their game was put off as a result of Storm Éowyn. The Celts will be looking to continue their excellent European campaign as they travel to Birmingham during the week to face Aston Villa.

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About Author

Born just as Celtic were stopping the Ten, Lubo98 follows Celtic home and away and helps run his local Celtic Supporters Club. He goes to all the games and is a Law Graduate. Has a particular fondness for Tom Rogic among the current Celts and both Lubo and Henrik form his earliest Celtic memories.

2 Comments

  1. Yes like most things Celtic .F.C.1888 board do is professional and everything up front Adidas no they have a great ambassador and great support around the world

  2. Really Jack? Professional? Selling Kyogo for peanuts at this stage of the season and bringing in Tierney and Jota who have played nearly no football since leaving us. Letting Sevco push a continuity myth and not campaigning to strip their titles.
    Allowing Rodgers to leave mid season… Aye so professional.

    Besides this story is dubious at best Adidas were set to make us an “elite” club when we signed the new deal but then down graded us to the next tier. Essentially an Elite club in Scotland only.

    Elite status would give us Celtic trainers and heaps of training gear and other cool merch in stores across the world.
    The downgraded status is a couple of t shirts and merch items but only sold in Scotland.

    So unless Adidas have done a u turn again this is a recycled story from late last year.