WHAT motivates the media to mention Celtic? Three stories today, two trivial and one infinitely more serious and important, all have appeared because of decisions taken by the media organisations concerned.
It’s always nice when Celtic get a mention on quiz shows such as The Chase or Pointless. The latest question asks the name of the club that Jock Stein won 9IAR league titles with and the woman doesn’t hesitate in answering the question correctly!
Liz from London knows who was first to do 9 in a row
???????????????????????????????????? pic.twitter.com/MBhjsxqx7j— PAUL M (@CELTIC_FC_) December 9, 2018
Of course these little snippets usually make headlines, generating interest in the programme itself. We’re talking about The Chase, right? It works.
Talk Sport did something similar today when someone gave the Celtic supporting presenter and ex-professional footballer Alan Brazil a Rangers Calendar which he promptly binned. That little stunt get media attention with the red-tops and the online sites all happy to report on it.
Every year, @talkSPORT presenters are sent calendars ????️
So this year we thought we'd have a bit of fun with Brazil's gift…
His reaction is brilliant ???? pic.twitter.com/2rULRcXTC8
— The Alan Brazil Sports Breakfast (@SportsBreakfast) December 7, 2018
It’s just a bit of banter, harmless stuff and for the few quid it cost to buy the calendar, the station gets decent media exposure. Fair play to them.
A much more serious subject was covered on the front page of a tabloid this morning. It’s a difficult, troubling story and it is impossible not to have the deepest sympathy and compassion for the ex-players at Celtic Boys Club who were abused by this monster.
Their lawyers, rather than talking to Celtic and if that leads nowhere, taking what they believe is a strong case to court, is instead playing this out in this tabloid, and it is being lapped up by its core readership.
It’s an attempt to embarrass Celtic into settling and the tactic being used by these no win no fee lawyers shows the weakness in their case legally.
Legally Celtic are an entirely separate legal entity to The Celtic Boys Club. Celtic did not run, manage or own this organisation and the advice that Celtic will have had, presumably, is that they have no legal liability.
To prove otherwise the no win no fee lawyer should be in a court and not in a tabloid.
The news management decision taken by that media organisation (Celtic’s parters on The Celtic View) today is circulation driven and plays to the Ibrox hordes.
